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Call for actions on your Website

December 12, 2008

Call for actions is important on all your ads, especially on your Website!

Tell your visitors exactly what you want them to do while they are on your website. You may want them to order products, subscribe to your newsletter, etc. For example, use phrases like, “Click Here”, "Contact Us today" “Order Now”, “Subscribe Now”, “Sign Up Here”, “Enter Your E-mail Address Here”, "click here if you want us to call you for FREE".

These words and actions can capture more leads and enquiries for your business.

What if you have no call for actions? The answer is "you either won't have the results you wanted" because visitors either "do nothing" or "go somewhere else".

Visit our Web design page for more tips and Web strategies. Contact CleverLinkteam on 1300 721 837 or email us at service@cleverlink.com.au for further information

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

Six Top Reasons Why You should Update Your Website on Regular Basis

November 7, 2008
CleverTips from CleverLink: 6 top reasons why your Web site should be updated regularly
1. To get top spots on major search engines
Search engines favour those Web sites with fresh contents.
Google and other major search engines may index your site several times a month if your content changes regularly.
At CleverLink, we update our Web site at least once a week to take advantage of this.
2. To increase links to your site
Did you know that the more links you have to your website - the more popular your web site will become?
Search engines give popular sites much better position than those that have no links.
Getting quality sites to link to you is difficult if you don't keep your Web site up to date.
3. To attract visitors to come back
Have a "sticky" Web site that your visitors want to "bookmark it" and want to come back to it.
Fresh content and layout will retain their interest.
A long list of benefits can be generated by having more people looking at your Web site.
4. To make you and your company look good
Face it. There is nothing worse than telling your potential Clients that your Web site is out of date!
A good Web site with up to date content can increase your confidence and help you to sell more.
5. To maximise your opportunities
There are many ways you can impress a potential client when you meet her/him face to face.
With the Web, you just never know who is looking at your Web site. Professional content and
presentation are the most effective selling tools.
6. To Claim your competitive advantage
When you and your company are not at your best, you are giving away that "POWER" and
"COMPETITIVE ADVANTAGE" to your competitors.
Do you want this to happen?

Action exercise:

- Review your Web site and see if it is still up to date

- Use tools such as CleverLink CMS to update your Website inhouse
-
Contact CleverLink and let us help you to keep your content fresh - check out our professional writing service

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

Promise Yourself

October 31, 2008

PROMISE YOURSELF

To be so strong that nothing can disturb your peace of mind.

To talk health, happiness and prosperity to every person you meet.

To make all your friends feel that there is something in them.

To look at the sunny side of everything and make your optimism come true.

To think only of the best, to work only for the best, and to expect only the best.

To be just as enthusiastic about the success of others as you are about your own.

To forget the mistakes of the past and press on to the greater achievements of the future.

To wear a cheerful countenance at all timed and give every living creature you meet a smile

To give so much time to the improvement of yourself that you have no time to criticise others.

To be too large for worry, too noble for anger, too strong for rear; and too happy to permit the presence of trouble.

To think well of yourself and to proclaim this fact to the world, not in loud words but in great deeds.

To live in the faith that the whole world is on your side so long as you are true to the best that is in you.

Optimist Creed by Christian D. Larson, 1912.

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

8 Proven Negotiation Techniques That can help you to achieve what you want

October 10, 2008

If success is about getting what you want then negotiation plays a major part in your journey to success.

We negotiate every day and this happens at work, at home, at church, at school; everywhere.

You might negotiate to get a business deal, to get your flexible hours at work or to finalise a holiday destination, etc

Here are some guidelines for successful negotiation:

  1. Start with an end result in mind. Ask yourself "what do I want" and "analyse the needs" of the other parties.
  2. Think logically! Like a piece of good writing where you need an introduction, a body and a conclusion - good verbal negotiators usually do things in that order, too. You need to give an overview of what you want, explain the details and wrap it up in a way where both parties are happy. Don't "JUMP" to a conclusion at the begining and don't introduce new items when you're about to close "the deal".
  3. Pay attention to HOW you negotiate - not just WHAT you want to negotiate. If you get the HOW right - your chance of getting the WHAT will be a lot higher.
  4. Choose the RIGHT venue for the negotiation to take place. Environment is very important. Ask yourself whether this conversation should take place in the boardroom, over a coffee or is it better discussed in the corridor.
  5. Help the other party to get what she/he wants as well. A good negotiation is when each party goes away thinking they have won!
  6. Stay "cool" when things get "hot". If the situation gets difficult - come back later for an ideal solution. There is no point in any party getting upset.
  7. The I & You language may not always work. Often in negotiation it is wise to bring in a third party to illustrate a point. Eg: "Imagine Mr. A does this ..... What would you think?"
  8. Give defined options. Don't limit yourself and the other party to one particular solution or one that is too open-ended. Be creative and give people options which also help you.

There are many other elements in good negotiation but if you follow these 8 tips, you will be on your way to getting what you want.

Happy negotiating

(C) Camtu Pham

Camtu is available as a keynote speaker for your next conference. More info is available on this speaking and training page

Camtu Pham

Founder, CleverLink
Author and Publisher, Aim High Fly Fast
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

Technologically Challenged? U R Not alone!

September 19, 2008

Just in case you think YOU are TC (technologically challenged), there's still hope :-)

(written any an anonymous)

1. Compaq has changed the command "Press Any Key" to "Press Return Key" because of the flood of calls asking where the "Any" key is.

2. AST technical support had a caller complaining that her mouse was hard to control with the dust cover on. The cover turned out to be the plastic bag the mouse was packaged in.

3. Another Compaq technician received a call from a man complaining that the system wouldn't read word processing files from his old (5-1/4") diskettes. After troubleshooting for magnets and heat failed to diagnose the problem, it was found that the customer had labeled the diskettes, then rolled them into the typewriter to type the labels.

4. Another AST customer was asked to send a copy of her defective diskettes. A few days later a letter arrived from the customer along with photocopies of the floppies.

5. A Dell customer called to say he couldn't get his computer to fax anything. After 40 minutes of troubleshooting, the technician discovered the man was trying to fax a piece of paper by holding it in front of the monitor screen and hitting the "send" key.

6.An exasperated caller to Dell Computer Tech Support couldn't get her new Dell Computer to turn on. After ensuring the computer was plugged in, the technician asked her what happened when she pushed the power button. Her response, "I pushed and pushed on this foot pedal and nothing happened." The "foot pedal" turned out to be the mouse!

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

Twenty characteristics of Genius from Buzan's book of Genius

September 5, 2008

Here are twenty characteristics of Genius from Buzan's book of Genius

 

  1. Vision
  2. Desire
  3. Faith
  4. Commitment
  5. Planning
  6. Persistence
  7. Learning from mistakes
  8. Subject Knowledge
  9. Mental Literacy
  10. Imagination
  11. Positive Attitude
  12. Auto-Suggestion
  13. Intuition
  14. Mastermind Group (Real)
  15. Mastermind Group (Internal)
  16. Truth/Honesty
  17. Facing Fears/Courage
  18. Creativity/Flexibility
  19. Love of the Task
  20. Energy (Physical/Sensual/Sexual)

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

Guarantees sell...Little Risk

August 22, 2008

Guarantees work for many businesses and it has worked for us!


The Internet has opened many doors for many businesses and it means we are no longer just doing business with those whom we have met and had a chance to build a relationship with. Our clients may  not have heard about us until they find us on a search engine. Therefore, a guarantee can help to build trust and take away the anxiety for the buyer and it should help to make a sale. At CleverLink, we provide a "No Gamble Guarantee" and you can read how we have worded it at http://www2.cleverlink.com.au/service/banner.htm

Other benefits of mentioning a guarantee on your web site is that customers these days want to do their own research Online and make their own decision. Sometimes without interacting with anyone or any company. This is great! Why should we complain if we can make a sale at midnight without even having to do a presentation or spending too much time convincing the buyer?

What is your risk? Little! If Clients are unhappy they want their money back and you don't want them around complaining anyway. Far better for them to tell others about your great guarantee than about their unhappiness.

 

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

CleverTips: Stretch yourself and Achieve More For Your life

August 22, 2008 Many of us are unable to live our fullest and richest lives because of the FEAR we created for ourselves. If we learn to manage our fear, we will be able to stretch out and achieve much more for our lives.

Following are a few types of fear that many of us experience:
-          Fear of failure
-          Fear of too much responsibility
-          Fear of asking for help
-          Fear of inability to receive help
-          Fear of rejection
-          Fear of change
-          Fear of criticism

The secret is: Never face your fears ALONE and face them all at the SAME time. Handle one fear at the time and tick them off one by one. Write down the worst scenario that could happen and you might be surprised that the fear might not really that big.

One of top techniques to deal with fear is 'Feel the fear and do it anyway!' Susan Jeffers
Another technique is think of this quote and make your own decision:
"You will either step forward into growth or you will step back into safety." Abraham Maslow

(C) Camtu Pham
Founder, CleverLink
Author, Aim High Fly Fast

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

How to come up with brilliant ideas

August 15, 2008

CleverTips: How to come up with brilliant ideas

  • Turn problems into challenges
  • Believe that you can come up with brilliant ideas
  • Reserve some time every day to do nothing else but thinking
  • Share ideas with like minded people
  • Play with kids and let the child within you re-emerge
  • Experience a new environment. Visit somewhere you have never been to,
    eat at a new restaurant, choose a different path to walk on, etc.
  • If you are awake at night and cannot go back to sleep – don’t just stay in
    bed to toss and turn. Get up and experience your creativity juice flows.
    Some best ideas come in the middle of the night
  • Keep a journal. Always have a pen and paper by your bed side to catch the creativity of your sub-conscious mind

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

How to conduct a successful teleconference

August 8, 2008

CleverTips: How to conduct a successful teleconference

No technology can replace the F2F (Face to Face) meetings. Especially the ones with a nice hot cappuccino! :-)
However, time and cost that is associated with meetings can become an issue for all of us. That's when tools such as teleconferencing become useful.

Here are 10 tips to assist you to get things done effectively via a conference call:

BEFORE the Call

1. Schedule a time just as you would do for a meeting. Remember to decide on duration and let the other person know

2. Identify the purpose of the call

3. Limit the agenda to no more than 5 items

4. Email or fax the agenda at least 3 hours before the call (2 days before would be better)

DURING the Call

5. Allow at least 2 minutes to catch up on social aspects

6. Decide who will lead the meeting and make sure to stay on the key topics

7. Take notes and identify actions

8. If you invite other parties to join the teleconference - get them to identify themselves before speaking

AFTER the Call

9. Collate the thoughts and write them down. Summarise the actions

10. Email the notes to each other to confirm

Camtu Pham
Managing Director, CleverLink
camtu@cleverlink.com.au
+61 2 4284 3600
http://www.cleverlink.com.au

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